Winning the Game of Business Review – What a Multimillionaire Can Teach You About Success

Winning the Game of Business by John Assaraf, the CEO of Neurogym, is billed as a definitive entrepreneurial guide to getting ahead in business and declaring victory in the name of profit.

It claims to reveal undeniable secrets, and a multi-tiered, yet simple, process for injecting innovation into any business where it has been lacking.

The Neurogym training also promises it will inject new blood into your business, allowing you to create your own success story. 

But then it goes further. It suggests you will be able to control your future direction, rule your empire, and create incredible wealth by following the steps provided in this course.

The program is built upon the premise that businesses operate in a game-like atmosphere, and if you want to be successful, you must learn how to strategize while building a better strategic position.

With its hefty promises in mind, I decided to post this honest and thorough Winning the Game of Business review.

My review will fully explore Assaraf’s prescription on how to succeed in the dog-eat-dog biz world.

This is an in-depth business training program that deserves serious scrutiny.

Business Victory Course Goals and Objectives  

The Winning the Game of Business system purportedly shows you how to create your own money-making machine and make it happen faster than ever before.

In a nutshell, the program avers that you will:

It’s time to fully review the 2022 product, Winning the Game of Business, that is gaining so much buzz in entrepreneurial circles.  

Entrepreneurial Success Through John Assaraf's 3-Step Acceleration Program 

One major Winning the Game of Business principle is to accelerate your business.

How? By helping rather than selling.

Although that sounds like a clichéd truism, too many entrepreneurs fail to understand the importance of this principle.

As a result, they spend most of their energy on motivating people to buy and never get around to truly solving their problems.

Only through awareness of your customer avatar’s wants and needs, and what problems they are facing, can you create an effective product presentation.

(John Assaraf asserts that it's vital to put "Innercise methods" into action where you learn how to appeal to customers' interests.)

The primary way you do that is your marketing - which should include the most appropriate mix of channels and digital formats at the right time to provide an optimum level of exposure to your target market.

Selling a service or solution is a lot like online dating. Just as you would have a profile on Match.com, your business needs to have a profile that includes its offerings, strengths, value proposition, and industry expertise.

This “profile” is the essence of what you do and how you do it better than anyone else.

But your message must be slanted to serve your best customers. You must know all about them. 

These are the ones that really need what you offer, understand the value of it and will pay for it (or at least refer you to someone who can).

Their pleasures and pains should be well-defined in their “personas” so you can cater specifically to them!

After all, the game of business revolves around building relationships, traffic, and referrals.

Once you master these building blocks, you will be well on the way to accelerating your business and dominating your market niche. 

Business Game - Laying a Strong Foundation (Level One)

This is the introductory level in Winning the Game of Business.

To build a successful business, you need to know yourself. You must understand what motivates you, how your mind works, and how to overcome any challenges you face.

You must also thoroughly know your audience and how you can best offer viable solutions to prospective customers.   

John Assaraf breaks these concepts down in easy-to-digest modules:

Winning the "Inner Game" of Business and Creating a Vision, Mission, and Goals (Modules 1 and 2) - Your mindset is an essential ingredient: it propels you to action and helps you stay focused on what's important.

It determines how you feel, how you act and how you think, and can have a major impact on your business's success or failure

Entrepreneurs are driven by a passion for what they do and the desire to make a mark on the world.

They want to be recognized as pioneers, visionaries and change-makers.

One of the most important assets of an entrepreneur is his or her ability to spot trends and act on them — to innovate.

Entrepreneurs also tend to have a mental outlook that is optimistic and action-oriented, tending toward some degree of risk taking.

They are creative problem solvers who find the proverbial "better mousetrap."

Their vision is broad yet clear, allowing them to see far into the future. Successful business owners are able to set short-term and long-term goals, intent on capturing the attention and loyalty of their customer base. 

Successful entrepreneurs are on a mission to fully serve their audience.

Even the mission statement creates clarity around what their business is trying to do.

John Assaraf explains that it's best if the mission statement focuses on your goals and core beliefs, but you can also use it as a way to self-reflect.

It can help you clarify what's important to you, so you're less likely to lose sight of those priorities as the company grows.

The key elements for success in entrepreneurship include having the right mindset, talent and attitude — as well as skill, experience, vision, and creating challenging, yet attainable, goals.

- "Ideal Client" Profile Workshop (module 3) - One of the most difficult aspects of being a business owner is understanding what your ideal client really wants and needs from your services.

This is true regardless of whether you're selling products or providing services.

You need to understand your best clients' pain points, desires, frustrations and aspirations to really grasp their needs.

This will help you create a more personal connection with them and better fulfill their needs through your business offerings.

The process of mapping out your ideal clients is called "client segmentation." When you've segmented your ideal client, you're ready to start answering their questions and meeting their needs.

John reviews core customer-related principles in this module.

- Unique Selling Proposition (module 4) - A unique selling proposition, or USP, is the focus of your marketing.

It's a unique characteristic that distinguishes your product or service from all the others.

USPs usually take the form of benefits customers get when buying from you and not from your competitors.

The best USPs are memorable, easy to communicate in a short phrase, and focused on what a customer gets when they buy from you rather than on how much they pay for it.

A gift with purchase can be a great USP if it turns customers into repeat buyers or gives them something better than what could be found anywhere else for free.

This Winning the Game of Business module highlights the ins and outs of unique selling propositions.

- "Neuro-Marketing and Neuro-Sales (module 5) - “neuro-marketing” and “neuro-sales” are marketing systems that help you to move your prospects through the sales process.

Neuro-marketing is the intersection of neuroscience and marketing — the study of how our brain’s neurological system influences our thoughts, feelings, and behaviors.

Neuro-marketing is the new marketing paradigm that uses neuroscience to create products, messages, and experiences that are designed to lead people to a favorable emotional decision.

Neuro-sales is a form of persuasion used by salespeople to influence prospects and customers in a way that exerts purchasing influence.

Having a salesperson explain your product benefits in a way that appeals to your prospect's feelings can be more persuasive than any other type of pitch.

These are very powerful tools to help you achieve success in all aspects of your marketing and sales conversions, whether online or offline.

John Assaraf explains how he uses this type of sales psychology to magnetically attract big sales.

Another secret John divulges here: The Law of Attraction LOA) is relevant to the pursuit of business success.

The Law of Attraction is a "law of the universe" which states that like attracts like.

It is based on the idea that all things have their own vibration and if you put out a vibration of success and achievement, you are certain to get what you want back in return.

Here, you must lovingly serve your audience and see throngs of happy campers as a result of your product and service.

Envision business success to better make it a reality!

- 6 Hats of Breakthrough Business Success (Module 6) - A business is like a ship. It can’t keep sailing forward if it doesn’t have the ship’s wheel.

And the ship’s wheel is your ability to make decisions.

In the business game, you will encounter emergencies that need to be dealt with immediately, and that means making decisions quickly and decisively.

And it’s difficult to make good decisions when you are confused.

To clear business-related confusion, you can gather information, reach out to experts, revisit past mistakes, review goals, and especially consult with existing customers on their likes and dislikes.

But you must also dispel confusion from potential customers. Those sitting on the fence should be incentivized to buy when you clearly and cleverly point out the benefits of purchase.

As John Assaraf points out, successful entrepreneurs wear different hats to get things done and make things happen.

Winning the Game of Business - Let's Take a Look at Level the Second Level

It's time to expand the conception process and implement ideas. These Winning the Game of Business segments are applicable here:

- Your End-to-End Sales System (Module 1) - Here, John Assaraf reveals how to develop an end-to-end sales system to gain more sales.

 If you're selling a product or service, your goal is to take a customer from the first point of contact (i.e., the "Banner") through to the last point of contact (the "Close").

Part of the typical sales process looks something like this:

Banner → Inquiry → Solution → Close.

There are other steps in this process, but thousands of people sell myriad products and services with those steps.

That's where this module comes in handy because it takes you through a systematic sequence to develop a cash flowing business.

And it does so with a proven framework that's based on thousands of conversations with Assaraf's clients.

- Creating Your Irresistible Offer (Module 2) - In this training, you’ll learn how to create your “Irresistible Offer”—a strategy you can use to engage buyers in a way that will drive them to act.

Learn why your product is worth buying and how you can make your offer, including lead magnets, pricing, and bonuses, too good to pass up.

You’ll also discover what keeps buyers from making a purchase and what you can do to address that problem.

Figure out how to use emotional triggers to engage your buyer in conversation.

Learn how to use a form of storytelling to engage your buyers and build trust.

Identify and capitalize on your buyer's motivations by finding out their pain points

Get them excited about the benefits of what you offer.

Once you do, you can implement John's strategies to get the most money possible from each customer 

- Content Strategy (Module 3) - The game of business can be a tough one, full of competitive forces and uncertain outcomes.

But by using the right strategies, you can help your company grow and succeed.

Many businesses use social media to connect with their customers and find new markets, but companies who do so successfully are those who master content marketing.

Content marketing is a strategy that allows businesses to get in front of their target audience while building relationships with them, which is what they want to do anyway

In essence, it's about taking the time to create quality content that builds trust and credibility with your customers.

The good news is that it doesn't have to be expensive — you can use tools to develop content that's compelling and relevant for your market.

Winning the game of social media helps you to win the game of business.

- On-Camera Confidence Training (Module 4) - The last thing you want to do when you go live is look like a nervous newbie who can't control his or her nerves.

That's why John Assaraf put together this presentation so you can learn how to talk like an expert and always be at your best.

Going LIVE, or even shooting a pre-recorded YouTube video, is a brave step for many entrepreneurs, especially when appearing on camera.

It can be daunting to even think about doing it.

But if you're confident about what you're going to say, then the only thing holding you back from appearing center stage is that little voice in the back of your head saying, "But I don't know what to say" or "I'll embarrass myself."

Assaraf offers tips for talking like an expert, and more importantly, sounding like one.

For example, know your target audience. This is important because it will help you tailor your message and avoid sounding like you're pitching to everyone.

Try finding the kind of audience that would find value in what you have to say by doing a little research on who your ideal customers are.

In addition, show off your personality and feel free to use humor when possible. 

After this module, you'll be more than ready to become an influential "talking head."

-  Marketing Hot Buttons and Dopamine Triggers (Module 5) - People make decisions with intention and emotion.

The science of direct response has proven that you can use customer hot buttons to your advantage.

You’re about to discover how easy it is to implement customer hot buttons and dopamine triggers into your advertising and content strategy.

A foundation of every sale is an emotional decision to buy.

If you want to make sales with your marketing, you need to tap into the emotional side of the brain.

Here, you will learn how to create a virtual sales magnet.

Complete Winning the Game of Business with Optimization (Level 3) 

Business Optimization is a systematic approach to getting more done in less time and ensuring that you are spending your time on the right activities, instead of wasting time on the wrong activities.

Business Optimization is the difference between working hard and barely making it… and working smart, scaling your business, and making a fortune.

There are 5 additional modules in this section, all designed to create a winning strategy so you can go from surviving to thriving in your business.

Here, Assaraf doesn’t waste your time with theory or hypotheticals – instead he gives you the exact steps to take every single day to boost your business growth.

So, if you want a proven blueprint for business success and personal growth, this level can help you attain objectives and excel.

One of my favorite methods is John's G.O.P.A. strategy (generalize, organize, prioritize, actionalize).

You’ll be able to use this method, fully detailed in the course, to create your own personalized visualization techniques – so you can quickly and easily achieve all of your goals and dreams, no matter what they are!

You'll learn how to handle any negative emotions you might have, so you can move forward toward the life you truly desire!

You'll learn how to re-program your subconscious mind to recognize success as a habit, so you can go after every single one of your goals!

You'll discover how to get back in touch with who you truly are, which is essential for achieving happiness and success.

I'm also impressed with Assaraf's S.T.T.T.R. method. The acronym stands for strategies, tactics, timelines, tools, and resources.)

This is a guaranteed formula to go from just setting business goals to actually achieving them. The S.T.T.T.R. method uses the latest neuroscience research to reprogram your brain for massive success.

John Assaraf helps you to roll up our sleeves and get busy doing the work that will allow you to grow your business, make more money, have more free time, and live life on your terms!

You'll come out with a clear vision of what you want in key areas of your life and business so that you can implement the plan Assaraf has outlined.

Complimentary Bonuses Included with the Program

You will receive the following Winning the Game of Business bonuses with purchase:

1) The 9-Level Brain Training System is a comprehensive, step-by-step home study course that has been specifically designed to help you gain clarity, certainty and confidence in your personal and professional life.

What will this program do for you? It will guide you to unlock your limitless potential, and, most importantly, show you how to use it in all facets of life.

This isn't just another "rah rah" motivational program or something based on wishful thinking that may or may not work.

Each level teaches you what you need to know in order to master the right mindset and thinking patterns, and habits, so you can quickly grow your dream business and improve your personal life.

2) The Automatic Sales Machine 6-Part Sales System - In this digital training series, bestselling author and serial entrepreneur John Assaraf shows you exactly how to build the business you’d like to have. 

The Automatic Sales Machine is going to show you exactly how to create automated systems that run your business, automatically make more sales, enjoy more profits, enjoy more time off, and enjoy more freedom.

In this six-part training series, John takes you step by step through his proven method for building a winning business.

Of special interest, you will learn how to acquire leads, capture an audience's attention, and make sales ... almost on automatic pilot.

3) John’s Proven Facebook Advertising Secrets - Discover a powerful and reliable system for scaling leads and sales using easy to set up Facebook Ads Campaigns.

In this digital course, John reveals all of his techniques, strategies, and “hacks” for creating wildly profitable Facebook advertising campaigns for any industry or business.

Imagine how many more people you could help if you have certainty in your ability to reach the people who need your product most?

This program is developed so that you can avoid feeling panic while working through this uncertain time and reach success with your business.

4) John Assaraf’s “Hill Method” Of Selling - The business landscape has changed, but one thing hasn’t: customers want to do business with clear winners - not those who are left behind or wondering how they’re going to stay afloat during these times.

When we think of “selling,” many people conjure up the image of a sleazy car sales agent, pushing hard to make a sale.

BUT THAT’S NOT WHAT SELLING IS!

Selling is about helping people make the best decision for themselves. It’s humble, and it is service focused.

Assaraf calls this new way of selling “Neuro-sales.” It uses science and psychology to find out how the customer truly feels about their current situation and uses that information to understand what they truly want in order to help them achieve the results they want.

The process John developed for this takes everything we know about sales psychology today and applies it in a way that is easy to follow.

It’s called the “Hill Method” sales process, and it works whether you’re selling one-on-one or to a room full of people. (It even works if you have an audience of thousands!)

How Much Does Winning the Game of Business Cost?

The Winning the game of Business Foundation Course will take you to the next level in your business.

You'll learn how to:

- Gain more leads and attract more clients.

- Increase profits in your business.

- Create additional revenue streams for your business.

- Automate your business so you can work less, earn more and have more time for yourself and your family.

The best part is that John Assaraf is going to show you exactly how to do it from start to finish... step by step.

John Assaraf and team determine that the total value of the program with bonuses is $10,997.

Of course, they're not charging that fee.

They're now providing an 80% discount where the Winning the Game of Business Foundation is set at $2,497. 

Although this is still very expensive, it's well worth it, especially with all the bonuses.

Indeed, if you want to achieve a new level of success in your life or business, this is a small price to pay. It's especially beneficial for entrepreneurs who lack a solid business foundation, especially in these three areas:

Strategy: How to identify what you want your business to achieve and make sure you're going in the right direction.

Execution: How to stay focused on your goals, eliminate distractions, and get things done.

Mindset: How to create a mindset that will help you be more successful in your business journey. As important, you will learn how to use neuro-sales and John's Innercise techniques to best connect with potential customers and encourage them to buy.

By the way, there is an upgrade, called Winning the Game of Business VIP Elite membership (discussed below).

The cost is $3,497, but here you actually get individualized coaching plus extras!

You can purchase either program at the lowest possible price here. 

If you're uncertain whether you want to make this type of commitment and investment now, you can learn more about John Assaraf's system via this free webinar.

Do You Want to Become a Winning the Game of Business VIP Elite Member?

Looking for even more help to grow your business? Winning the Game of Business comes with an upgrade.

With the VIP Elite program, you get everything listed above in the Foundation program, plus these extras:

1) Exclusive VIP Live Coaching & Training for 6 Months with John Assaraf & Top Business Experts - Here’s your chance to get personalized attention from John Assaraf and his team of REAL business experts so you can scale up your business and get back on track to financial freedom.

This is in the form of in-depth question-and-answer sessions.

It’s time for you to experience what it feels like to be seen, heard, supported, mentored, and celebrated.

Whether your goals are about business growth or personal development, this is a unique opportunity to get you where you want to go faster.

Individualized attention will only speed up your path to success.

2) Build your personal brand - Mark Lack has led thousands of people across the globe to master their personal branding.

This VIP program is designed to guide newbies into thinking and acting like professionals.

Mark Lang is going to detail all the steps to building your brand, becoming an influencer, having customers lining up to do business with you, properly monetizing content, and building the right websites.

3)  Million Dollar Copywriting Secrets - Learn from the best in the business, Carl Harvey.

When it comes to web sales and email sales, there’s one thing that separates those who make a lot of money... and those who lose a lot of money. And that's the ability to write copy that sells.

I’m talking about making sales, no matter how busy your subscriber is... no matter how many emails they've got to read that day... no matter how many other distractions they’ve got in their life.

The good news is, it doesn’t matter what kind of product you sell or what niche you work in, this system will work for you.

That's why the Winning the Game of Business VIP Elite program is sharing Carl Harvey's exact strategies for writing copy that sells... even if you have zero experience.

4) The Million Dollar Money-Making Lead Generation System - This training is based on the systems that Travis Houston and his team have created to sell countless products and services for clients in almost every industry.

In this powerful training you will learn how to:

- Generate leads on demand from social media ads, particularly Facebook ads.

- Build a marketing funnel that produces predictably outstanding results.

- Create a content marketing strategy that converts traffic into sales at scale.

- Revolutionize your marketing with the A.W.E.S.O.M.E. framework.

5) Learn to Buy and Sell Businesses for No Money Down - Roland Frasier is the world’s most sought-after dealmaker, possessing a "Midas touch." 

He advises over 150 major corporations and now he wants to show you how it’s done.

Roland will teach you to buy a business for no money down, flip it for a profit within weeks, and then use the profits to buy bigger businesses… and keep doing that until you have an empire of your own.

His training is all-encompassing. He covers each step of buying and selling businesses - from analyzing deals, to negotiating, to funding, to due diligence, contracts, business structuring and more.

6) Automate Your Marketing - The ability to grow a business into a lucrative dream lifestyle operation is the clearest measure of true entrepreneurial success.

In this training, Jermaine Griggs details just how he has done exactly that. His clever collection of marketing automation tools has allowed him to build multiple businesses, travel extensively, and spend more time with family.

Learn Jermaine Griggs' secrets for lead generation and customer acquisition.

7) There is a myriad of other invaluable training and resources outlined here:

Other instructors will focus attention on social media.

Social media is a 24/7 worldwide market. Social media enables you to dominate your marketplace, create more sales and leads, and build global brand recognition that attracts more customers to your products and services.

The right kind of viral social media can generate a global buzz about your company so it becomes known worldwide.

If you are an entrepreneur, social media trainer, online business owner, or small business owner, this training will particularly interest you.

You will become knowledgeable on platforms, such as Facebook, Instragram, TikTok, YouTube, and Linkedin.  

Tje expert panel includes Mari Smith, Natasha Grano, Sue Zimmerman, Evan Carmichael, and Rachel and Joshua B. Lee.

What is the Winning the Game of Business Refund Policy?

Neurogym's John Assaraf has a very customer-friendly refund policy.

You may return Winning the Game of Business Foundation program within 30 days of purchase if you're not totally satisfied and receive 100% of your money back.

The Winning the Game of Business VIP Elite program entitles you to a full refund with 12 months from date of purchase if you do not double your initial investment.

(Between friends, I believe you will need to document your work and spending to receive this refund.)  

Summary of Winning the Game of Business Review

John Assaraf's Winning the Game of Business is a great course for anyone who wants to become a successful entrepreneur and build their business.

The one caveat: It so extensive that you may feel an initial sense of "information overload."

So, pace yourself should you buy the course, and give yourself ample time to digest it.   

The training is full of John's practical tips, strategies and methods for building a successful business.

He gives you actionable steps, automated tools, and resources, to help you get started, and shows how to build your business from the ground up.

One of the most important points is that you need to have a clear vision for what you want to achieve in your business.

You also need to be clear on how you're going to achieve it, and what success will look like for you.

John shares his personal story about how he built his businesses and outlines the lessons he learned along the way. 

John reveals how he used the principles of self-belief and focus to build his empire and explains why these are so important when it comes to success.

In Winning the Game of Business, you will get a step-by-step system for creating marketing campaigns that drive brand awareness, generate leads, and close deals.

You will learn how to create killer marketing and sales strategies.

You will discover how to avoid the common mistakes that most startups make when they are raising money.

You will learn how to articulate your business model in a way that makes it easy to grow and expand.

You will learn what metrics matter, which ones don't and how to develop a systematic way to cover all business areas (e.g., trend research, niche examination, competition analysis, goal setting, brand building, driving traffic (free SEO optimization and paid traffic methods), improving optimization, scaling up, and more).

Why follow John Assaraf's advice?

John Assaraf is a serial entrepreneur, brain researcher, and CEO of NeuroGym.

He has created the popular Brainathon event, Winning the Game of Money, Winning the Game of Procrastination, and Winning the Game of Fear. (I've reviewed these products on this Holistic Strong site.)  

Among his other credits: John was featured in The Secret film and also wrote two New York Times best-selling books, Having It All and The Answer.

John has built five multimillion-dollar companies and is dedicated to using the most advanced technologies and evidence-based brain training methods to help people unleash their fullest potential.

He often emphasizes the concept of neural plasticity and its impact on the brain as well as some practical ideas for how you can turn your life and business around in just a few minutes per day.

15 Principles I Learned from John Assaraf - (There are Hundreds Covered in His System)

Business is a game. It’s a game of strategy and tactics, where you win by making the right moves to keep your company sustainable and profitable, and your customers happy.

There are certain principles that can get you ahead of the competition. These are universal concepts that apply to all types of businesses, regardless of their industry. The idea behind this is to help you stand out from the other players in your field and win more clients.

To win the game of business, be sure to implement these 15 principles at all times:

1) Know who you're targeting. 

It's important that you know exactly whom you're trying to reach with your business. Once you've selected your target audience, be sure you understand their needs and wants—if they want something, make sure it's what you're offering them.

2) Make yourself visible.

Your primary objective is to get people talking about your brand or product—the more people talk about it, the better positioned you'll be in your market. There are many ways to get people talking; think creatively and find some ways that will work for you.

3) Don't skimp on quality and provide exemplary customer service.

Quality is important because it impacts everything else; You need to offer stellar services and/or products that win consumer approval. Of course, when it comes to quality, factor in customer experience as well—it doesn’t matter how good something is if customers don’t enjoy buying.

I can’t underestimate the importance of customer relations. People don’t just buy from you because they need what you have; they buy from you because they feel the innate desire to be connected with you.

In order for your customers to feel a strong emotional connection with you, you need to touch them emotionally with your sales and marketing methods. It is imperative to build trust by consistently providing value and meeting their needs, and responding to complaints in a timely, sensitive, and customer-oriented manner.

4) Set clear goals.

From the beginning, make sure that all team members are in alignment when it comes to your business's goals, and understand how they can contribute to achieving those goals. If you say that this year, you want to double sales overseas, then every decision should be made with that goal in mind.

5) Think outside the box.

One secret to winning the business game is simple: Think outside the box. That sounds easy, but the harder part is actually doing it.

We’re trained from childhood to conform.  Our thoughts mirror those of people around us, especially if we admire them or are intimidated by their presence. We accept the way things are without thinking of challenging or improving them.

When you think inside the box, your mindset becomes constrained by what you’ve heard, seen or done before—the challenges of today are faced with yesterday’s solutions and tomorrow’s problems will be dealt with using today’s tactics.

But if you think outside the box, you’re able to look at a situation in ways that others might have overlooked thanks to your unique perspective and fresh angle. You can draw from your experience but also add new elements that were never considered before. You can consider how it all could be different rather than how it has always been.

6) Learn from your mistakes.

Mistakes are lessons disguised as disappointments; take them as such. When something doesn't go as planned, it's important to look at why, so that next time you'll know better. Everyone makes mistakes; what matters is how we learn from them and improve ourselves in the process.

7) Look at increasing efficiency.

Regardless of whether you are taking orders from customers, arranging meeting times with partners or suppliers, or setting up a new project, there are efficient ways for completing tasks. Just as there is no single right answer on any subject in life, there is no one best way of doing any particular business task. What matters is finding the right way for your business and making it happen.

8) Have a unique selling proposition.

A unique selling proposition (USP) is the core benefit you provide that makes you stand out in the minds of your customers. In order to win the game of business, you have to know what your USP is and how to communicate it clearly and effectively.

At the same time, you must intricately know your competitors (their strengths and weaknesses), and capitalize on what’s missing in the marketplace.

9) Hire people smarter than you.

Many entrepreneurs go out on their own because they don’t want to work for anyone else. They think they can do everything by themselves. They don’t want anyone telling them what to do, how to do it, or when to do it. But everyone needs help, everyone needs advice, everyone needs guidance and mentorship from time to time, and this is especially true in business.

Look for people with high intelligence. This way, your business can grow and expand. If you don’t have anyone around you who’s smarter than you, then it means that you have no one to push you and challenge your assumptions. Great ideas come from having smart people collaborate and challenge each other.

10) Know what wins within your industry (and understand the trends).

When starting a business, it's easy to get caught up in the daily grind and lose sight of the bigger picture. In order to keep your business growing, you need to keep an eye on the market and learn from industry trends. This way, you'll be able to plan out your growth trajectory and avoid pitfalls that might delay your company's success.

11) Be ready to adapt.

Just because a method worked in the past doesn’t guarantee future success. If you see changes around you, then make sure that you understand those changes and adapt accordingly.

12) Don’t focus solely on profit.

It might sound counter-productive, but if profit becomes your biggest priority, then it will be difficult for you to do anything else well. For example, if you’re concerned about profit, you may be reluctant to hire enough the best employees or virtual assistants (i.e., the folks most qualified and skilled to help).

13) Remember that outsourcing can be an invaluable resource.

Outsourcing is a business practice that refers to contracts by which organizations hire outside assistance to perform specific tasks or services. Outsourcing business processes, rather than performing them in-house, can be a way for companies to reduce costs and improve efficiency.

Some other benefits of outsourcing include increased speed and efficiency, lower labor costs, access to specialized skills and expertise not available within the budget, and a larger talent pool from which to draw candidates.

There is no one correct way to outsource business processes, nor is there an exact science for determining when it works best. The decision depends on several factors: the needs of the business, the nature of the process being outsourced, and the various options for outsourcing.

14) Focus on lead generation,

For any business to sustain and thrive, it needs leads. Leads are people who have expressed interest in your business's products or services, and they can be generated through a variety of activities that range from incentivizing people to sign up on your website, to advertising on social media channels, or even by hosting an event.

No matter where you are in the world, you’ll need to develop a lead generation strategy if you want to be successful at both attracting new business and keeping your existing customer base loyal and satisfied.

15) Believe in yourself and take risks.

In business, there’s a false dichotomy between risk and reward. There’s the idea that if you don’t take risks, you’ll be safe and secure, but you won’t be able to grow or get ahead. If you take risks, the thinking goes, you’ll be successful—but you’ll also be vulnerable to failure.

Winning the game of business is about playing by a distinct set of rules. It means balancing risk and reward in your favor by taking calculated risks and having thoughtful conversations with yourself about what you’re willing to risk.

We all have an internal monologue in our heads challenging us to prove we’re capable of greatness, of living up to our dreams. We second-guess ourselves when we’re pursuing something new, wondering if it’s worth it—and while these questions are usually positive and encouraging, they can also be paralyzing. Before we know it, we’re talking ourselves out of something before we ever even start.

The key is to use conversations with yourself as a tool by which to fuel your ambition instead of stifling it. Find the voice in your head that encourages you to pursue something great—the part that says “go for it”—and give it the power to influence you instead of holding you back. 

Whew ... again, these are just 15 principles covered in the Winning the Game of Business program. I've just scratched the surface!

Final Words (Really!) About the Winning the Game of Business Program 

The business world is a competitive and unpredictable place, so it's important to rely on the principles that define your strategy and ensure your success. No matter how much experience or intelligence you have, success will elude you without these guiding principles, according to John Assaraf, a visionary author, speaker and entrepreneur who has worked with some of the biggest names in business and entertainment.

John Assaraf has developed a reputation for helping people to improve their lives, overcome their fears and achieve success by applying his principles for creating wealth.

With the principles highlighted above, some additional principles he teaches include thinking big and acting as if you’ve already achieved your goals, as well as envisioning them in vivid detail to reprogram your mind.

He also encourages people to take action on their goals while they’re feeling positive emotion and not just sit around waiting for inspiration.

John Assaraf’s program, Winning the Game of Business, helps you change your self-limiting beliefs and make a plan for achieving everything you want out of life.

It provides step-by-step innovative business methods with theory-based self-development strategies so you can change your life—and it’s all done online so you can start right away.

In the final analysis, John Assaraf's Winning the Game of Business is a definite winner.

Thanks for reading my Winning the Game of Business review and I welcome your comments. 

Join John Assaraf's 5 Day Live Business Breakthrough Challenge 

In this live event, priced at the remarkably low price of $47, you will learn how to become a successful entrepreneur from the bottom to top.

Those who register and participate in the challenge get insights into how to find a lucrative niche, discover prospective customer pain points and pleasures, formulate an effective business plan, and play the social-media game.

Instruction also addresses how to develop brand awareness, build your own customer base for free, form joint ventures and many other priceless tactics that by themselves would be worth all the money in the world.

This online breakthrough business challenge is designed for ambitious entrepreneurs and small business owners who want to rapidly expand their businesses, take their businesses from good to great, and finally create the life of their dreams.

It is also designed for budding entrepreneurs who may not even have an idea of what they want to market.

This unique program combines the very best elements of masterclass training and group mastermind sessions with the raw emotion of a live event.

You’ll learn from some of the world’s leading experts, at your own pace, in the comfort of your own home.

During the conference, you’ll be whisked through some of their most powerful, proven strategies, as well as gain access to John’s personal vault of worksheets & blueprints specifically created to put learning into action.  

An added plus: You will automatically be enrolled in John’s private network and Facebook group. (This alone is worth much more than the live event’s $47 price tag.)

One unique, important topic of the 5 Day Business Breakthrough Challenge revolves around neuroscience and its role in sales psychology.

Let’s start with a definition: Neuro sales is the application of neuroscience to the domain of selling.

Neuroscience is a set of discoveries about how our brains work, and more importantly, how they influence all of our decisions, including commercial decisions.

This is a crucial concept to understand because this knowledge can be leveraged by salespeople to increase their sales, or by marketers to increase their marketing effectiveness. 

(If you're reading this review after the Breakthrough Challenge has ended, don't fret. You will still have access to an incredible free webinar that will show you the 3 keys to building a 6 or 7-figure business.)

If you’re looking to build a tribe of loyal followers and a culture that creates “sticky” customers, then read this guide—NOW.

Have you ever wondered why certain people are so much more successful than others? Why do some people always position themselves well — at the right place at the right time? And how do they find suppliers, partners, and customers so easily? 

The answer is simple: these people are using the strategies of Neuro-Marketing.

John Assaraf's book will open your eyes to how you can break through into new markets, tap into hidden markets, and create offers that are so powerful people will feel foolish not buying from you.

Neuro-Marketing is a proven brain science offering innovative strategies to create offers so powerful, prospective customers will be galvanized toward action.

And it’s actually easier than you think, and I’m not just saying that… it’s true.

Once you have the right mindset and understand the formula, building a business is easy.

But let me warn you… this isn’t like anything you have ever seen or heard before.

So, brace yourself for some new information that might be a little “outside the box” of what you may be used to.