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The quest to lose weight is tantamount to playing and winning a game, according to John Assaraf, pioneer in personal development and brain optimization. Before I delve into the details of Assaraf’s weight loss theories and methods in this Winning the Game of Weight Loss review, it may be instructive for you to think about the program’s title itself.
Indeed, how is reducing weight like participating and winning a game?
Here’s how:
1) Rules—You have to follow a certain set of rules (e.g., reducing sugar, flour, and processed foods). It’s up to you how strict you want to be, but if you want results, you must adhere to certain guidelines.
2) Goal-orientation—There is an end goal that must be achieved (i.e., reaching a certain weight). The journey is the process of getting there.
3) Cheating possibilities—Eating out at restaurants or having pizza with friends can throw off your progress if not planned properly. But with some planning (and by understanding the rules in place), it doesn’t have to derail your efforts completely.
4) Ebb and flow of progress and regression—It can be discouraging when you’re doing well and then all of sudden something happens (like a food craving) that causes your progress to stall or reverse itself entirely. This is where having a coach like John Assaraf can help you stay on track!
Just like winning in sports, when you’re engaged in the game of weight loss, you must persevere through setbacks.
In the effort to lose weight, most people are going to experience some level of a setback during their journey. The key is to not let this thwart your overall progress or cause you to give up altogether.
You need to keep going no matter how tough circumstances are, because it will all be worth it once you reach your goal.
5) People rooting for you and even against you—sometimes, other people may root for you to reach your goals, but in other cases, people may actively try to sabotage your efforts. However, realize that negative outside influences cannot prevent you from succeeding if you’re determined to, and intent on following an expert’s advice (like an exercise program or diet plan)
"If you want your life to change, your choices must change." - John Assaraf
NeuroGym's Winning the Game of Weight Loss - What’s it All About?

Winning the Game of Weight Loss provides a methodology to retrain your brain to think and eat differently. Learn how to lose weight and keep it off, improve self-esteem and confidence, achieve a healthy lifestyle, and create new patterns of behavior.
Achieving and maintaining a healthy weight is one of the most arduous challenges that many people face. We are constantly bombarded with conflicting information about what foods are healthy and what foods we should avoid, how much exercise is too much or too little, when we should eat and when we should not be eating at all.
Many of us feel completely overwhelmed by the task of weight loss and end up doing nothing at all.
In his program Winning the Game of Weight Loss, John Assaraf tackles this problem head-on. He offers a holistic approach to losing weight that considers every aspect of your life: biological, neurological, psychological and even spiritual.
It’s aimed at both men and women, but I think it’s especially helpful for women who have more complicated relationships with food.
Assaraf begins by defining the problem—specifically, where your “weight loss resistance” comes from—and giving you a thorough rundown of why you’ve failed in the past to reach your goals, which will help you be on guard against sabotaging yourself in the future.
The program offers insightful video and audio training with additional bonuses that will enable you to achieve your weight loss… finally!
As Winning the Game of Weight Loss focuses on the body, it takes a unique look in to the brain. The human brain is powerful, but it can also be a real hindrance to achieving the goals we set for ourselves.
Our brains are hard-wired to tell us that everything we’re doing is wrong—when you’re on a diet, your brain will tell you that you’re hungry, when you’re trying to get more exercise, your brain will tell you it’s cold and rainy outside, when you’re working hard at work, your brain will tell you it’s too early or too late to start anything new.
We think of these thoughts as simply the product of laziness or fear, but they’re really just a normal part of the way our brains work.
When you learn how to deal with those thoughts and emotions instead of ignoring them or fighting against them, then you’ll be able to make actual progress with whatever goals are important to you.
Winning the Game of Weight Loss Review - The Details
The Winning the Game weight loss system is a three-part system that helps you lose weight and keep it off. It comes with 12 Innercise audio tracks, a library of video training masterclasses sessions, and complete coaching and brain retraining via bonus material.
At its core, John Assaraf's Winning the Game of Weight Loss is a plan that’s designed to jump-start your weight reduction.
If you’re looking for a quick fix, though, you won’t find one here. Instead, the program teaches you a multi-tiered approach to winning the battle of the bulge, including reprogramming your subconscious mind so you’ll be able to make healthy choices without only having to rely on willpower or discipline.
Innercise is an audio training system that provides a program for changing your habits and retraining your brain. It incorporates principles from traditional self-improvement methods such as positive affirmations and goal setting, along with the latest in neuroscience for breaking down the barriers that keep you stuck.
John Assaraf, who has lost over 50 pounds using his own methods, created innercise.
He has also helped thousands of people lower weight, gain confidence, and achieve their dreams through his coaching programs, including the one that is offered as part of the Winning the Game of Weight Loss package.
The audio training centers on this theme: harnessing the power of the mind to help you with all aspects of your life—including your weight loss goals. This audio program has a lot in common with traditional self-help methods, but there is one key difference.
The fundamental difference is that these methods are even more reliant on a combination of cognitive-behavioral therapy and neurolinguistic programming to help you reprogram your thought processes to reach the weight loss goal you have set for yourself.
The 12 Innercise audio tracks are structured into a series of individual sessions.
Each session focuses on topics such as overcoming excuses, changing your inner dialogue so you can be more successful at weight loss, releasing negative feelings, withstanding temptations, building positive feelings into your life, etc.
As these Winning the Game of Weight Loss concepts are introduced in the sessions, they are reinforced by the use of specific language patterns called “power statements” and “emotional anchors.”
The premise behind power statements is simple: what you say about yourself matters—and it matters more than you might think.
By repeating certain affirmations to yourself at certain times during the day (preferably when you’re in situations where they’ll come into play), you can create positive change over time.
For example, if one of your goals is to stop snacking between meals because it’s making it hard for you to lose weight, remind yourself as soon as hunger pangs hit that “I’m not going to give in.”
Or if one of your goals is to exercise more regularly, remind yourself as soon as your feet hit the floor each morning that “I’m going to have the best workout today.”
Use emotional anchors with power statements. The concept of emotional anchors is based on the premise that our emotions drive our behaviors.
For example, you might feel compelled to eat an entire package of cookies because you are stressed about your job.
Or you might have a hard time losing weight because you have the belief that it’s not effective for you to exercise.
The goal is to change your emotional state so that you can change your behavior.
If we go back to the cookie example, perhaps if you alter your perception of stress so that it doesn’t drive you to overeat, then you won’t cookie indulge.
With weight loss, changing your emotion-laden beliefs about exercise will help you find ways to fit in physical activity throughout your day and break old habits that make it difficult for you to get moving.
The 12 audio tracks do not suggest some type of way-out, “pie-in-the-sky,,” New Age B.S. thinking. The concepts presented are grounded in real science, particularly neuroplasticity.
What is that? Neuroplasticity is the science of how our brains change in response to various stimuli.
Essentially, it means that our brain can create new connections in response to what we do and experience. It is possible for us to rewire our brains to make more positive choices and build new habits.
The easiest way to think of it is that if we are doing something repeatedly, then our brain will eventually build a pathway for that action or thought. The more times we repeat that action or thought, the stronger the pathway becomes.
This is why with repetition comes mastery; practice makes perfect. If we focus on making better choices and building new habits, then those actions will become automatic with time and soon enough we will no longer have to think about them; they will become effortless.
Our brain’s neuroplasticity allows us to learn new things every single day (some might say every single hour) throughout our entire lives.
It is not simply about learning math or reading; it’s about learning how to be more positive and how to make better choices in all aspects of life.
Assaraf applies the theme of neuroplasticity to win the game of weight loss. Indeed, we need to change how we think about ourselves in order to achieve weight loss.
Besides using affirmations, he also encourages us to get rid of labels and self-defeating thoughts such as “I’ll never lose the weight.” Instead, he proposes:
- Get clear on what you want
- Believe you deserve it
- Take action, removing excuses and obstacles in the process
- Celebrate your successes
- Repeat!
In addition to the audio track training, the “Winning weight loss” program includes a bonus library of knowledge / skill videos. I’ll go over several sample ones in this Winning the Game of Weight Loss review:
Setting & Achieving Realistic Goals
You must have a goal that you can really see yourself achieving. For example, if you think you’re going to lose 100 pounds in a year and weigh less than you weighed in high school, but your body type, metabolism, and/or hormone levels, don’t allow for that, then you’re setting yourself up for failure. So it’s very important that you set a goal that’s achievable and within your grasp—and then go after it with everything.
Choosing the Best Diet for Safe Fat Loss
On this level, there is a complete section on diets. Everyone has their own opinion on what diet works and what diet doesn’t work. The truth is, there are many diets out there that will work if someone who’s committed to losing weight and being healthy follows them properly.
In this program, John Assaraf is not trying to get people just to lose weight. He’s trying to get them to lose fat and keep it off forever.
Regardless of what diet you adhere to, Assaraf asserts that you have to understand the process of homeostasis.
It is the phenomenon of your body trying to maintain a steady state. It works by sensing any changes that occur and then making adjustments in order to keep things from getting out of whack.
For example, if you lose weight, your body senses this change and makes adjustments to ensure that you regain the weight. When you lose fat, it sends a message for your body to store more fat.
Therefore, even when you are dieting and exercising, your body does not want you to lose weight—it wants to gain it back. This is why most diets fail.
The "fat reset" discussion in Winning the Game of Weight Loss solves this problem by using simple yet effective techniques to break through the resistance in your body that prevents you from losing weight permanently.
Recognizing & Overcoming Negative Triggers
"Whatever you believe about yourself on this inside is what will manifest on the outside." - John Assaraf
This level is based on the premise that there are certain psychological triggers that tempt people to overeat.
For example, emotional stress, boredom, and feeling tired can all lead to us putting food in our mouths when we don’t need it.
The video instructs viewers on how to recognize these triggers and get themselves out of situations where they might be tempted to eat more than they need.
And to overcome negative eating triggers and patterns, you also need to cultivate a positive relationship with food. It asks the viewer to consider why they eat when they don’t want to.
It suggests thinking about what you’re eating in terms of the value it brings you instead of just thinking about how it tastes and feels going down your throat.
This way of thinking helps people move away from eating for emotional reasons and toward eating for physical reasons: because you’re actually hungry for sustenance.
This Winning the Game of Weight Loss review would be incomplete if I did not expound on the other video instruction:
Stopping Yo-Yo dieting - This video will teach you the importance of making a commitment to yourself, and how to create a plan that you can stick to for life. It underscores the value of creating a healthy lifestyle, and not being reliant on diets that only work in the short-term.
Strategies to make weight loss stick - Here, you’ll learn how you can set up your environment and bring in new habits that support weight loss, while avoiding sabotaging behaviors that undermine your goals.
Embrace yourself with love and self-acceptance -Learn how to truly love yourself and accept yourself as you are right now, instead of waiting until you reach your ideal weight.
The remaining instruction centers on boosting your metabolism, getting the proper nutrition, exercising more effectively, and avoiding common pitfalls associated with losing weight.
John Assaraf describes his personal journey of weight loss, along with those from his clients who have lost weight using his techniques.
By combining a sound diet plan with a top-notch fitness plan and especially employing behavioral change techniques, anyone can reduce their weight to healthy levels.
Who is on the Weight Loss Panel?
This program reflects the work of an insightful and knowledgeable panel.
Now let’s look at the Winning the Game of Weight Loss team:
John Assaraf - He is a serial entrepreneur, prominent speaker, consultant and popular author. He has coached thousands of clients, including celebrities and CEOs, and helped them transform their lives. In addition, Assaraf is the founder, chairperson, and CEO of NeuroGym, a company that specializes in brain research and personal development.

John Assaraf is a masterful weight loss coach. In this weight loss masterclass he shares his innovative methods for losing weight.
J.J. Virgin - JJ Virgin is the nation’s leading nutrition expert, fitness personality, and (social) media maven.
She is a triple-board certified nutrition expert and Fitness Hall of Famer who helps people look and feel their best with meal plans, workouts and lifestyle strategies.
Dr. Brian Alman - Dr. Alman has spent a greater portion of his life helping others to learn about stress, weight loss and the value of meditation. He has dedicated his practice to not just healing illness but preventing it through education and support.
His work is rooted in helping people discover their own truth and its relationship to behavior and lifestyle choices. A sense of well-being arises when individuals feel power over the one thing they can control—themselves.
Ari Whitten - Ari Whitten, the creator of The Energy Blueprint system for overcoming fatigue and increasing energy, is also a best-selling author.
Considered one of the world’s top health experts in both human performance and weight loss applications, Ari has helped thousands of people lose weight, overcome fatigue and increase their energy levels by using his simple systems.
In the conversation (see video below) , John Assaraf and Ari Whitten discuss new ways of thinking about weight loss and energy. It's worth watching!
Dr. Jeff Spencer - Dr.Spencer is one of the most accomplished and sought-after mental performance coaches in the world. He has helped athletes from around the globe to achieve peak performance, and he has worked with some of the most successful business owners in his field.
Dr. Spencer’s work has been featured on various major media outlets, and he is a sought-after speaker across the country as he reviews his Goal Achievement Roadmap.
He conveys fundamental principles that can help folks master their current situations through proper goal setting, and move on to toward dramatic improvements in their lives via a variety of personal development techniques.
Heidi Hanna - Dr. Hanna is a doctor (Ph.D. in holistic nutrition) who has helped countless numbers of people manage their stress and lead happier, more fulfilling lives.
She believes that harnessing the power within you to achieve your dreams—whether it’s getting out of debt, losing weight, or becoming healthier—is as easy as changing your mindset.
Dr. Hanna’s books, including The Sharp Solution, Stressaholic, and Recharge, convey pearls of wisdom to help people discard the burdens of anxiety and depression, balance hormones, and increase energy to reach their highest potential.
Sharon Pearson - Sharon Pearson is a world-class coach, speaker and author. She helps individuals, teams, and organizations do their very best work by advising them how to reach their personal and professional potential.
Are There Any Bonuses?
There are many more amazing bonuses to Winning the Game of Weight Loss. These bonuses will help you create new habits and develop the tools needed to finally lose weight for the long-term.
Unlocked after completing certain levels, these bonuses will not only help you change your mindset, but develop yourself as a person—helping you become the best version of yourself.
You will also receive a unique personality assessment program, which will help you identify your natural talents, skills, and strengths. Only once you understand yourself can you achieve maximum performance.
They’re also including an ebook by Dr. Ari Whitten and an ebook by Dr. Brian Alman that will dramatically help you in the quest to reduce extra pounds.
In separate bonus training, you will learn how the “9 Environments” can help you lose weight and feel energized. It’s crucial you understand the influence of your environments and how changing them can create a fresh new outlook on life.
Benefit from the additional juice you get from eating well and losing weight on the Sugar Impact Diet. JJ Virgin, one of the nation’s leading health experts, will arm you with a whole new arsenal of powerful tools to help you achieve your goals.
And to make certain you’re on the right track toward weight reduction, they provide another bonus 9 additional Innercise audios. Here is just a sample
- Take 6 Calm the Circuits - Reboot your brain. Get a grip on the emotions that are holding you back. You’ll feel more relaxed and in control, so you can deal with challenges in a clear, rational way.
- AiA (Awareness, Intention, Action) - This is a simple method that can help you win the game of weight loss. It’s the secret to success. By increasing your awareness and taking action based on what you are aware of (intending), you can make permanent positive changes in your life.
- Flip Flop - Flip Flop will help you switch between emotions on command and flip from shame to pride, anger to calmness, and self-loathing to self-love. Find out how you can control your emotions, change your attitude and set yourself free from mood swings and daily chaos by mastering your negative mindset.
Drawing on the science of neuro-stimulation and Neuro-Repatterning Process, NeuroGym has created powerful audio programs that will help you develop the mindset and behavior changes that you need for lasting weight loss success.
How Much Does the Program Cost?
This program costs a single payment of $197 USD. The price include all bonuses. You will instantly save 89% off the retail value of $1,895!
If you aren’t satisfied with Winning the Game of Weight Loss program within the first 30 days of use (highly unlikely), just let NeuroGym know and they will refund your purchase.
Are There Discounts Available for This Program?
As I mentioned earlier, Winning the Game of Weight Loss is already on sale. There are no other discounts available, so the price here is the lowest you’ll find on the Internet.
The Program's Pros
Incorporating a game-like mentality into weight loss is one of the most effective ways to keep you motivated over the long haul. There are plenty of advantages to this approach, particularly for those who have found themselves weighed down by their efforts at other times.
The most obvious advantage is that it adds an element of fun, which more than anything else can help you maintain an upbeat attitude about your weight loss even when you’re not making as much progress as you’d like.
John Assaraf and team serve as supportive and encouraging coaches, guiding you toward the victory path.
Here are Other Winning the Game of Weight Loss pros:
- It allows you to set realistic goals.
- It helps you plan out a system you can follow for years to come (diet, nutrition, exercise, mindset, etc.).
- It provides a way to track your progress.
- Instead of focusing on short-term quick fixes, this training addresses the root causes of weight gain.
- The course offers a holistic, whole body, balanced approach to weight loss.
- It’s convenient—you can do the entire experience in the comfort of your home.
- You’ll feel better about yourself and your health, which will make you more confident about going out into the world.
- It has great reviews from people who have used it before, including a number of testimonials from famous folks.
- The material is well-structured and organized via an online member’s area, available to you immediately upon purchase.
The System's Cons
Here are several cons of John Assaraf’s Winning the Game of Weight Loss:
- If you’re not psychologically oriented, this training is not for you.
- The program requires work and discipline to get results (in the physical and emotional realm).
Winning the Game of Weight Loss Review - Final Words
"Weight loss is more than a physical challenge, it's a mental challenge." - John Assaraf
John Assaraf is an expert in personal development. This means that he helps people to discover and live their passion in life.
However, this ability to help others also applies to weight loss and overall health. In fact, his passion for helping others led him to create Winning the Game of Weight Loss, under the banner of his company, NeuroGym.
The product contains a series of lectures, videos, audios, and other resources that teach various aspects of weight loss, from biological and neurological perspectives to psychological ones. The information is invaluable for those who want to lose weight in a healthy way.
Assaraf calls it “releasing weight” rather than losing weight; by thinking about it in this way, you can release the emotional attachments you have toward your body and free yourself from feelings like guilt, fear, and embarrassment.
When you’re no longer emotionally attached to your body’s size or shape, you can make healthier choices without feeling bad about yourself or your body.
Assaraf also dispels common myths about dieting, exercise, and healthy living. Some concepts he illustrates include:
- The mind plays a larger role in determining our ability to lose weight than we ever could have imagined.
- The way we talk to ourselves every day can have a tremendous impact on our long-term success or failure.
- The key to losing weight is not only dependent on what you eat—but how you feel about eating.
- Dieting is not the answer—it’s more about finding a new way of life that will help you change your beliefs about food, exercise, and yourself.
- You can’t expect a quick fix. It takes 66 days to a year to recalibrate aspects related to weight loss (fat setpoint, self-esteem setpoint, energy setpoint, etc.).
- Food addiction starts (and ends!) with the brain.
- If you want to win the game of weight loss, then harness the power of your subconscious mind by matching your vision of weight loss with a subconscious pattern that supports it.
Weight loss and weight management is a multi-billion dollar industry, but it’s hard to find a program that really works.
Winning the Game of Weight Loss, delivered by John Assaraf and his NeuroGym team of weight loss coaches, does just that. The program has a high success rate for long-term weight loss.
A lot of programs solely rely on tracking calories with apps or food diaries, but these methods can be frustrating and tedious, especially when you’re already feeling discouraged.
Winning the Game of Weight Loss focuses on removing the behaviors that sabotage your weight loss efforts, replacing them with new habits that keep the pounds off permanently.
FREE Weight Loss Masterclasss
Learn how to shift your mindset and reprogram YOUR brain to lose weight, get in shape and live the life you want. This training brings together the collective wisdom of some of the world's leading experts in mind-body fitness, who reveal the secrets to losing weight and getting in tip-top shape.