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Before you read my full Brainathon analysis and honest review of Winning the Game of Money, start by taking this quick, eye-opening quiz so you can discover your own money mindset and get even more value from what's ahead!
Winning the Game of Money - Mindset & Success Quiz
The Financial Hamster Wheel – And My Desperate Search for the Brakes
You know that feeling? The one where you look at your bank account and it feels like a report card for your life?
And you’re getting a solid C-minus, year after year, no matter how much extra credit you do. Yes. I’ve been there. For a long, long time.
My life used to be a perfect example of financial Groundhog Day. I’d get a little ahead, then BAM, an unexpected car repair. I’d land a new client, then lose another one.
It was this constant, exhausting dance of one step forward, one step back. I was working my tail off, reading all the "right" books on budgeting, investing, and side hustles. I had spreadsheets that would make an accountant weep.
But nothing really… changed. The numbers got a little bigger, but the feeling of being stuck, of hitting some kind of invisible ceiling, never went away.
It felt like I was treating a broken leg with a band-aid. All the advice was about managing the money I had, but nothing was addressing the root cause of why I wasn't generating more of it.
Why did I procrastinate on big projects? Why did I feel a knot of anxiety in my stomach every time I thought about raising my rates? Why did I feel like a total imposter whenever I had a little success?
Then, one late night while falling down a YouTube rabbit hole, I stumbled on this guy from the movie The Secret, John Assaraf.
I was initally skeptical. The whole "law of attraction" thing, at least at first, felt a bit too… floaty for me.
But he wasn't just talking about vision boards. He was talking about brain scans. He was talking about the amygdala, the prefrontal cortex, and something called neuroplasticity.
He was connecting the dots between the weird, mushy computer in our skulls and the numbers in our bank accounts.
It was a total "aha!" moment. Maybe the problem wasn't my work ethic or my budget. Maybe the problem was the wiring.
And if it was wiring… maybe it could be rewired. That single idea sent me on a years-long journey to deconstruct everything he teaches. This is what I found, beginning with his flagship Brainathon event.
The Brainathon – Is It Just Another Free Webinar? (Spoiler: Not Even Close)
Let's get this out of the way: when I first heard "free online event," my eyes glazed over. I pictured a 90-minute, thinly veiled sales pitch with a cheesy PowerPoint. But the Brainathon is a different beast entirely.
It’s not a webinar; it’s a brain-training festival. It's a spirited, multi-hour deep exploration where John Assaraf basically throws a party and invites some of the smartest people on the planet to share their secrets.
It's high-energy, packed with real, actionable stuff, and yeah, it's completely free to attend. The whole premise is to give you a real-time demonstration of how to start rewiring your brain for success. No boring slideshows in sight.
The All-Star Team John Assembled
This is where the Brainathon really shines. John Assaraf curates a panel of proven legends in neuroscience, mindset, and transformation. Here’s what each brings to the table:
John Assaraf
- Translates complex neuroscience into clear, practical steps
- Connects brain science with real money results
- The “glue” of the event
Lisa Nichols
- World-class energy—ignites audience emotion
- Guides you to reframe and own your story
- Transforms abstract theory into gut-level change
Jack Canfield
- ‘Chicken Soup for the Soul’ creator
- Brings calming, practical, timeless habits for success
- Wisdom you instantly trust
Marisa Peer
- World-renowned therapist, no fluff—just breakthrough
- Quickly targets and rewrites self-doubt/limiting beliefs
- Legend for laser-like clarity
Dr. John Demartini
- Philosophical, values-driven perspective on wealth
- Explains why we want what we want (and how change happens)
- Challenges your habits from the inside out
Dr. Lisa Feldman Barrett
- Explains how emotions are constructed by the brain
- Makes science inspiring, accessible, unforgettable
- Her research is your emotional “owner’s manual”
The Big Takeaway: Neuroplasticity
Your brain is like Play-Doh, not concrete.
Every time you learn, think, or feel, you’re physically changing its structure.
The Brainathon is a masterclass in how to become the sculptor of your own brain.
The following podcast reveals surprising Brainathon breakthroughs and real-life applications. It's worth listening to it!
Winning the Game of Money Review - Exploring the Paid Program
Okay, the Brainathon is awesome and free. So what's the deal with the paid program, Winning the Game of Money? What are you actually getting for your money, and is it just a rehash of the free event?
From all my research, the answer is a clear "no." If the Brainathon is the amazing free concert that gets you fired up, WTGM is the backstage pass, the full album, and the private lessons with the band.
It's a structured system designed for one thing: implementation.
Think of it like this: you can watch a hundred YouTube videos on how to get fit (the Brainathon), but that's very different from hiring a personal trainer who gives you a daily workout plan, a specific diet, and checks in on you every week to make sure you're doing the work (WTGM).
It's about turning inspiration into actual, daily habits that stick.
"Innercise" - The Secret Sauce
The core of the whole program is a daily practice John calls "Innercise." It's a workout for your brain. These aren't just "think positive" platitudes.
These are guided audio sessions that use a powerful cocktail of techniques to bypass your cynical conscious mind and speak directly to your subconscious, where your deep-seated beliefs about money live.
They combine things like guided visualization, powerful affirmations, and even brainwave entrainment technology (using specific sound frequencies to help your brain become more receptive to change).
It's all designed to make the process of building new neural pathways as easy and automatic as possible.
I was so intrigued by this that I created my own version. I call it my "5-Minute Money Mindset Reset."
Every morning, before the chaos of the day hits, I'll find a quiet spot. I use a breathing technique I learned from Assaraf's work (like his "Take 6," where you just take six deep, rhythmic breaths to calm your nervous system).
Then, I vividly picture one small financial win for the day—not just seeing it, but *feeling* the satisfaction of it. It might be finishing a proposal, getting a positive reply from a client, or just sticking to my financial plan.
It sounds ridiculously simple, but it completely changes the focus and trajectory of my entire day.
Neurogym’s Winning the Game of Money – Additional Content Analysis
The course will teach you to think about money from a different perspective, a “success mindset.” Here are the modules:
Level 1 – Your Money Mindset
In this level of Winning The Game of Money, John Assaraf will teach you the basic steps to change your relationship with money. In this session of videos and audios, you will learn how believing in yourself and believing in your potential are the keys for wealth.
Level 2 – Money Resonance
In this level you will have a deeper understanding of what money really is and why it’s so important. You will learn how your thoughts create reality, and that your thoughts about money are actually affecting your ability to receive it.
You will also learn about the concept of resonance, activating “wealth emotions,” and how this relates to your relationship with money.
Level 3 – Empower Your Mind
You will be introduced in this level to the process that you must go through in order to attract the amount of money that you desire in your life. You’ll learn how to release limiting beliefs about money by using the power of your subconscious mind.
Here, you will learn to change your money mindset, or current “money story” to improve financial circumstances.
Level 4 – Lets Go… Start Fresh
This level is all about discarding excuses or other obstacles that get in your way. It encourages you to take action, get inspired, and set goals for yourself. By using six elements in this section, you’ll become more motivated, inspired, and excited about making more.
Level 5 – Believing is Seeing
This reveals how your beliefs about money are influencing the amount of money that flows into your life. It teaches how you can change those limiting beliefs into powerful beliefs that attract abundance into your life.
Level 6: Inside Out and Outside In
This level explains how you can move past limiting beliefs and how to develop the essential mindset that is necessary for achieving success. It will also show you how to attract more money into your life by developing a belief that is consistent with attracting wealth, as well as how to live in an abundant mindset.
This level stirs your imagination and creative talents to develop money-making ideas.
Level 7: Level Up Your Game
This level will help you break through any resistance or self-sabotage so that you can achieve the next level of success in your personal and professional life. You’ll also discover ways to become more prosperous by removing the obstacles, which are the root cause of the lack of abundance in your life.
You can reshape your conscious and subconscious mind using Neurogym’s G.O.O.P. process (goal, outcome, obstacle, plan).
Level 8: Increase Momentum
This level will teach you how to maintain your momentum so that you can continue your growth with ease. You’ll also learn how to avoid getting “stuck” in one spot, so that you can keep growing no matter what happens in your life.
Positive neural patterns take shape, eliminating self-sabotage once and for all.
Level 9: Speed Up Success
Here are secrets for increasing your speed of success by moving past roadblocks quickly with ease. You’ll also learn about how you can reach new levels of prosperity with greater speed than ever before!
The gamma frequencies in this audio help imprint the wealth mindset and encourage you to set financial goals.
Level 10 – Dive Deeper
In this level you are going to learn how to tap into the Law of Attraction. The power of your mind is incredible. You are about to experience that power in a way you never imagined possible.
Your intuition can now serve you well as your brain begins to trust your gut.
Level 11 – Maximize Your Power
This level is also very important because in it you will learn how to control your subconscious thoughts, which are creating all the negative emotions, beliefs and limiting perceptions in your life. You will learn how to transform these thoughts into positive ones that will help you achieve anything you want in life.
Time to get rid of what Neurogym labels “C.R.A.P.” (conflicts, resistance, anxiety, and other problems).
Level 12 – Financial Success
In this level you will learn exactly what money is and how it works, so that you can create an unlimited amount of wealth by changing your perception of money and the actions that follow.
You’ll be privy to David Bach’s financial strategies of automation to become an “automatic millionaire.”
The “Holy Cow, They’re Including *That*?” Bonus Package
This is the part that really surprised me when I dug into the details of the WTGM offer. It’s not just the 12-level core program. The bonus package is insane. It’s clear they’ve stacked the value to make it an almost irresistible offer for someone who’s on the fence.
- The Expert Bonus Trainings: Remember that all-star team from the Brainathon? Well, on top of the main program, you get these exclusive, deep-dive training sessions with people like Lisa Nichols, Jack Canfield, and Marisa Peer. It’s like getting the encore after an already amazing concert, where they go deeper into their specific areas of expertise. This alone is huge.
- The Million-Dollar Success Library: This isn’t just a throwaway PDF. From what I’ve gathered, this is a vault of additional video trainings on specific, practical topics like real estate investing, stock market strategies, and business growth. It’s the tactical “how-to” that perfectly complements the “mindset” work of the core program.
- The Exceptional Life Blueprint: I love this. It’s a tool designed to help you get crystal clear on what you *actually* want out of life. So many people chase money without knowing why. This helps you define your vision and values, so you’re not just building wealth, you’re building a life you love.
- 6 Months of LIVE VIP Coaching: This might be the most valuable part of the entire package. It’s one thing to do the exercises on your own. It’s a whole other ballgame to be able to hop on live Q&A calls with John and his team to get your specific questions answered and get unstuck. Accountability is the missing ingredient for most people, and this provides it in spades.
Real User Success Stories & Results
- Increased confidence in charging higher rates/prices
- Reduced procrastination on income-generating activities
- Better recognition of money-making opportunities
- Improved negotiation skills and self-advocacy
- Decreased anxiety around money conversations
- More consistent action-taking toward financial goals
Winning the Game of Money: Honest Pros & Cons Breakdown
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Science-based approach with real neuroscience backing
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Comprehensive 12-level structured program
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High-quality audio production with brainwave entrainment
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Extensive bonus materials and expert trainings
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6 months of live coaching support included
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Active Facebook community for accountability
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Addresses root psychological causes, not just symptoms
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Suitable for both employees and entrepreneurs
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John Assaraf’s proven track record and credibility
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Payment plan options available
Science-based approach with real neuroscience backing
Comprehensive 12-level structured program
High-quality audio production with brainwave entrainment
Extensive bonus materials and expert trainings
6 months of live coaching support included
Active Facebook community for accountability
Addresses root psychological causes, not just symptoms
Suitable for both employees and entrepreneurs
John Assaraf’s proven track record and credibility
Payment plan options available
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✗
Price point, $1,497, may be prohibitive for some (although ROI can be huge)
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Requires daily commitment for 12+ weeks
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Results depend heavily on consistent implementation
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Some may find the “woo-woo” elements off-putting
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Not a “get rich quick” scheme – requires patience
Price point, $1,497, may be prohibitive for some (although ROI can be huge)
Requires daily commitment for 12+ weeks
Results depend heavily on consistent implementation
Some may find the “woo-woo” elements off-putting
Not a “get rich quick” scheme – requires patience
How Much Does Brain Innercising Cost?
Winning the Game of Money and its innercise brain training costs a single payment of $1,497 or four payments of $497.
While this is not cheap, it may be the bargain of the year because this program can really offer a great return on investment.
You may also be eligible for bonuses, depending on when you purchase.
Is There a Winning the Game of Money Discount?
The price for John Assaraf’s Winning the Game of Money is the same everywhere and I am not able to offer any exclusive bonuses. If you purchase through my link, I may earn a commission—which helps support my blog at no extra cost to you. Thank you for your support and trust.
Final Words on Brainathon and Winning the Game of Money
I hope you found my Brainathon review and Winning the Game of Money review insightful.
You owe it to yourself and your family to attend Brainathon. The invitation to the event is below.
There are hundreds of positive testimonials from past Brainathons and this year’s live event should be the best yet!
Brainathon teaches brain training secrets that give individuals the power to create personal prosperity. The event is powerful and sometimes life- changing. With Brainathon, people can gain actual knowledge about how their thinking influences financial outcomes.
Again, the training is free, and distinguished experts make up the panel.
During the training, consider adding, Winning the Game of Money to your personal library.
Find out more about it during the Brainathon marathon event.
I’m hoping you achieve all your (financial) dreams!
Frequently Asked Questions
Q: Do I need any special equipment or software?
A: No special equipment needed. You'll need a device to play audio files (phone, computer, tablet) and preferably headphones for the best brainwave entrainment experience. All content is accessible through a standard web browser.
Q: What if I miss a day or fall behind?
A: The program is self-paced. While daily consistency is recommended, you can catch up if you miss days. Many users repeat levels that resonate most with them. There's no expiration date on your access.
Q: Is this suitable for people with anxiety or depression?
A: While many users report improved mood and reduced anxiety, this program is not a substitute for professional mental health treatment. If you have severe anxiety or depression, consult with a healthcare provider before starting.
Q: How long do I have access to the materials?
A: You get lifetime access to all core program materials. The live coaching calls are available for 6 months, but recordings of past calls remain accessible.
Q: Can I use this if I'm employed vs. being an entrepreneur?
A: Absolutely. The program works for both employees and entrepreneurs. Employees often use it to gain confidence for salary negotiations, promotions, or starting side businesses.
Q: What's the difference between this and the free Brainathon?
A: Brainathon is a free preview/training event. Winning the Game of Money is the comprehensive program with daily audio sessions, workbooks, bonuses, and ongoing support. Think of Brainathon as the trailer, WTGM as the full movie.
A: No hidden costs. The program price includes everything mentioned. NeuroGym may offer additional programs in the future, but there's no pressure to purchase anything else.
Q: What if I'm skeptical about the "brain training" concept?
A: Healthy skepticism is normal. The program provides scientific explanations for all techniques used. The 30-day money-back guarantee allows you to try it risk-free. Many initially skeptical users become the biggest advocates.
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Think and Become Rich - That's the tagline of this book, and it's a simple idea: that you can use proven scientific methods to think and become rich.
John Assaraf shows the "mind-money connection" in Think and Become Rich, which is based on Napoleon Hill's classic work . He also teaches readers how to get what they want by applying these principles to their lives.
