Winning the Game of Business Review – Honest Insights (2025)

Before reading this up-to-date review of Winning the Game of Business, listen to this insightful podcast that reveals several key strategies and principles from John Assaraf's training

As a youngster, I remember complaining to my grandmother about my burgeoning school-related responsibilities and all the massive amount of study required. She simply replied, “Well, if you’re going to study,” you may as well study hard.

The same is true about entrepreneurship: If you’re in business, you may as well work diligently. But business success depends on many factors, and some may even assert that working smart is a lot more important than working hard.

But I want to know all the secrets about winning the game of business, so a course bearing that name captivated my attention.

Combing through all the details, I’ve learned a lot. And so this Winning the Game of Business review will encapsulate its particulars while I share my brand of insight and perspective regarding the training.

The Key to Business Victory - Magnificent Mindset Mastery

One day, I hope to own a thriving -commerce store selling digital items. But I have not even built the groundwork of this enterprise because of the negative looping tapes that continue to wrap around my brain.

Until I erase all the nagging reasons (excuses!) why my business will inevitably fail, it makes no sense to create and implement strategies and tactics

Successful people realize that their brain is their best asset. But I’m not only referring to any business owner’s intellectual quotient or business acumen.

I’m alluding to a business person’s emotional quotient, encompassing how any person approaches his or her work endeavors. Do you roll up your sleeves with positive expectation and unbridled confidence?

Conversely, do you believe that your mission is bound to fail because of your perceived shortcomings and/or many unfavorable circumstances that will bombard you from that black cloud above?

Start With Your Foundation

In Winning the Game of Business’s Level 1 Foundation Training (module 1), creator John Assaraf goes to inordinate lengths to make any prospective entrepreneur cultivate a “can-do attitude” and optimistic mindset.

This topic is the first module in the program and may be more important than any other. How you regard yourself, accounting for your passions, priorities, abilities, talents, and weaknesses, plays a pivotal role in whether you achieve success or invite failure.

Your thoughts, positive or negative, lays the foundation for self-fulfilling prophecies. John Assaraf often reminds his audience that the mind can be a tool of mass construction or dismal destruction. The choice is yours.

Anyone with a strong psychological orientation and hellbent determination to succeed in business will need to review this module more than once.

Winning the Game of Business Foundation - Reviewing Other Modules

There are other business fundamentals and core components in the Winning the Game of Business program. These principles are universal and apply to any commercial venture.

The following encompasses this section of the training.

Vision, Mission, and Goals (Module 2) - I don’t mean to sound too new age, but it’s crucial to envision your business underpinnings and inevitable success.

When you conceive your business enterprise in a favorable light, your enthusiasm will spur you on toward action, which is a prerequisite to business victory.

To realize your vision, your mission has to be crystal clear. You must explore your core values, purpose, what you hope to achieve in the way of goals, and how to achieve them.

While creating a powerful vision and mission statement is important, understanding clearly where you want to take your business is even more essential.

Take the time to create short-term and long-term goals — the stepping stones leading to the promised land of business success.

This module is not as riveting as the mindset module, at least in my humble estimation, but should not be glossed over, lest you're willing to forgo some kernels of wisdom.

Ideal Client Profile Workshop (Module 3) - If you want business success to be within reach, reach your ideal client. How? By seeing your ideal client — the type of customer you’re trying to connect with, the one who will be most interested in your product or service based on their wants and needs.

Establish a buyer’s persona, which goes beyond demographics. According to Assaraf, tap into this customer’s perspective.

What are their problems and frustrations? What are their goals and desires? How can you help them achieve their objectives?

Too many companies lose sight of their intended audience. They become lazy and disinterested in solving customer issues.

By reviewing this module from time to time, you will never lose focus on your customer avatar’s immediate and big picture goals. You will tailor your message and offer to appeal in a practical and psychological way.

Unique Selling Proposition (Module 4) - What distinguishes your company and offer from competitors? If you can’t answer that question lickety-split, or worse, your prospective customers can’t answer, don’t expect to run a profitable business.

There are so many buying options available. By positioning your brand in a unique light, distinguishing it from also-rans, you can market effectively and turn sales toward you and away from others.

Here, you’re flexing your brand’s strengths and highlighting the value you offer to prospective customers.

For example, Deathwish Coffee is claiming to be the world’s strongest coffee, while their competitors are trumpeting to have the smoothest or richest coffee..

Deathwish Coffee offers a USP (unique selling proposition) that caters to coffee drinkers who want to be energized and get that “caffeine kick.”

In this Winning the Game of Business module, Assaraf reviews the essential components of a USP so you can tailor one to your audience. It’s worth paying attention to!

“Neuro-Marketing” and “Neuro-Sales” (Module 5) - Along with the mindset module, this one is indispensable. Assaraf brilliantly reviews the science and art of tapping into your potential customers’ psyche to persuade them to take action.

It’s no longer necessary to hire brand experts, expensive copywriters and skilled advertising executives.

You will learn how to develop successful marketing campaigns by recognizing how to connect with customers in the emotional realm. (Realize emotions are the driving force behind customer decisions.)

This module touches on the power of buzz words, storytelling, social proof, scarcity, and more. This section of Winning the Game of Business is worth reviewing multiple times.

6 Hats of Breakthrough Business Success (Module 6) - Regardless of the type of venture, an entrepreneur must learn to multitask and wear a variety of hats.

To win the game of busness, Assaraf believes that a business owner should assume the role of visionary, marketer, engineer, manager, driver, and salesperson — and effortlessly go from one role to another.

Business owners must become adept at all aspects to optimize chances for success. You will familiarize yourself with the scope of all responsibilities in the module, which will prepare you to make better business decisions.

It’s All About NeuroGym’s Implementation Blueprint 

Implementation is the second phase revealed in John Assaraf’s Winning the Game of Business program.. You’ve already learned some essential business principles, and now you’re ready to apply your knowledge in pragmatic and profitable ways.

Let’s briefly discuss this levels’ meat and potatoes:

Developing Your End-to-End Sales System (Module 1) - You want your customers to “go with the flow,” but you’re the guide ushering their movement.

By developing a captivating sales funnel, you can capture customer conversions and sales.

Case in point: Suppose you’re a personal trainer who wants to make your name in a competitive market. You can offer a lead magnet (i.e., a group of articles, e-book, instructional video series, etc.) on how to lose weight. Alternatively or simultaneously, you can offer a 7-day free trial to your Facebook community.

You can then offer personalized instruction to any interested party, following-up with notes tailored to meet the needs of this client.

Subsequently, you can decide to offer a premium 5-day coaching to those who need in-depth guidance , pertaining to all aspects of fitness.

Regardless of what end-to-end sales process you create, the aim is to influence folks to go from curiosity seeker to long-term client.

Creating Your Irresistible Offer (Module 2) - Successful cosmetic companies are experts at creating irresistible offers. Whether it’s the convincing before-and-after pictures, sales jargon, studies that support claims, and/or clever marketing jargon, desperate folks purchase in the incessant effort to improve appearance.

But you don’t have to be selling a skin or hair product to know just how important it is to create a “too-good-to-resist” offer. Your product is only as good as public perception.

In this module, you’ll learn how to showcase your product in the best coveted light.

Content Strategy (Module 3) - John Assaraf has amassed over 1 million followers on social media platforms — no easy feat.

While you don’t need as large a following to become successful, you need to know how to use social media platforms to your advantage.

This is the module to discover the ins-and-outs of how to become a social media maven. Yes, it’s possible to become a social sensation (even for introverts, like me) if you learn the nuts and bolts of how to do so.

This module is perfect for those who have not yet tapped the power of social media. (By the way, there’s so much bonus instruction geared to social media mastery, whether you want to excel on Facebook, LinkedIn, Instagram, or TikTok.)

On-Camera Confidence Training (Module 4) - This is the ideal module for the camera-shy or those who are reluctant to showing their face on YouTube videos. 

It’s not about your physical features or level of attractiveness that count, but your self-assuredness and expertise that matter.

You’ll be privy to pointers on how to build an emotional and intellectual connection with your audience, where they will want to join your tribe and sample your products or services.

Marketing Hot Buttons & Dopamine Triggers (Module 5) - This module has applications to real-world business and in your private life.

By employing the “psychology of sales,” you can ensure that your message resonates with listeners while they view you in a positive light.

This module does not focus on aggressive sales or using manipulative strategies that harm customers. It’s about using psychological triggers that can spur customers to act in a way that’s helpful to you and to them.

Time for Business Optimization 

Imagine if you could turn your business into a money-making machine that basically works for you.

That’s what this program helps you do. It continues by showing you how to Optimize Your Money Making Marketing Machine (module 1). 

You will learn how to find the right people who want what you’re offering and make sure your marketing actually pays off.

Instead of just guessing, you get real strategies that help you get more customers, make more sales, and actually see your hard work turn into real profits.

The S.T.T.T.R. Workshop (module 2) introduces a science-backed method for turning business goals into real achievements.

I remember using this approach when I felt stuck setting the same goals year after year. By applying the S.T.T.T.R. method, I finally broke through my plateau and saw tangible progress, thanks to the way it rewired my mindset for success.

To keep you on track, the program includes Your 100 Day Action Plan (module 3), which is a practical, results-driven roadmap that’s been used to build and sell multiple multi-million dollar companies.

This plan gave me the structure I needed during a chaotic quarter, helping me and my team stay focused and accountable.

The G.O.P.A. Method (module 4) is another module I consistently revisit. It helps me stay productive without the panic.

It's an acronym that can help you to remember to:

• Generalize: Write down everything you need to do so you don’t forget anything.
• Organize: Group similar tasks together so it’s easier to see what needs to be done.
• Prioritize: Decide which tasks are most important or urgent, so you know what to do first.
• Actionalize: Start working on your tasks, one by one.

And the last component of Winning the Game of Business’ Optimization level is module 5,  Automation Tools, Tips & Technology. It is like getting a backstage pass to all the coolest tools that make running a business way easier.

You’ll learn how to automate boring tasks, save a ton of time, and make your business run smoothly. This gives you more time to focus on the stuff you actually care about and grow even faster.

And Don’t Forget to Innercise 

The “Winning the Game of Business” 9-Level Innercise Brain Training System reveals the hidden secrets behind John Assaraf’s incredible success as an author, entrepreneur, and mind master.

While devising and implementing strategies are essential to win at business, success is much more likely to transpire when we erase self-doubt and limiting beliefs.

Innercise exercises are designed to tap into the power of our subconscious, changing our self-perceptions and the way we react to challenges.

I’ve noticed that when I have mental clarity and focus, I perform tasks more expediently and successfully. But on days when I question myself more and second-guess myself too much, the end results are typically not favorable.

Here are just two Innercise exercises to try:

Visualize your best self: Unplug the phone, turn off the tv set, and focus on yourself for at least several minutes.

Envision yourself handling a business challenge (say public speaking) with ease and equanimity. Conjure up how that feels, including the emotions, sensations, and the clarity. Smile as you radiate confidence and competence.

Practicing this Innercise with consistency will help your brain function at its highest level.

Reframing Limiting Beliefs: Time to discard the “I’m not good enough” and “I can’t do this” negative thoughts.

You’re replacing this self-criticism with more positive self-beliefs.

You say to yourself with conviction, for example, “I’m successful and capable of handling any challenge that comes my way . I’m worthy of money, love, and all great things in the Universe."

This reframing technique, done often, can reprogram the subconscious.

Do not skip any of these Innercises as they will play a pivotal role in shaping your best self and future.

Bonuses Galore

There are a slew of bonuses that make the program even more invaluable. I’ll concentrate attention on my three favorite:

The Automatic Sales Machine is kind of like having a robot that does your selling for you. You set things up, and suddenly you’re making sales even when you’re just chilling or asleep.

I used to think these types of pointers were only for huge companies, but after seeing how it works, it honestly feels like a life hack for anyone who wants more free time and less stress about money.

Then there’s John’s Proven Facebook Advertising Secrets. This one can dramatically help your Facebook ad conversions if you’ve ever felt lost or overwhelmed by how to attract an audience through paid marketing on this social platform.

It gives you a step-by-step plan that actually works, even if you’re not a marketing pro. I remember the first time I tried one of John’s ad tricks. I was shocked at how many more people started noticing what I was doing.

It made me realize that getting the right help can turn something confusing and frustrating into something fun and profitable.

And finally, John Assaraf’s “Hill Method” Of Selling isn’t about pushing people or using cheesy sales tactics. It’s more about understanding what people really want and helping them feel good about their choices.

The insight provided here can spur productivity, profitability, and business scalability.

You will be  overwhelmed with the amount of bonuses you get from entrepreneurs who excel in their fields of expertise.

You will learn how to write brilliant copy, create an ever-flowing lead generation system, become a star on TikTok, elevate your brand beyond your wildest imagination, and so much more.

Later, I'll announce a special surprise bonus that I feel you'll be interested in.

My Experience Studying John's Methods

I’ve been following John’s work for several years now, religiously listening to his videos, reading his books, following his courses, and implementing his techniques. Here’s my honest take:

What Works:

• The neuroscience approach is legit - I’ve seen actual changes in my thinking patterns
• The business frameworks are practical and immediately applicable
• The combination of mindset + strategy is genuinely unique
• John’s teaching style makes complex concepts accessible

What’s Challenging:

• There’s A LOT of content - you could easily get overwhelmed
• The brain training requires consistency (25-30 minutes daily)
• Some of the manifestation/Law of Attraction stuff might feel “woo-woo” if you’re very analytical
• Implementation takes time - don’t expect overnight results

How It Compares to Other Business Programs

I’ve studied plenty of business courses over the years. Here’s how winning the game of business stacks up:

Better than the vast majority: I love the neuroscience integration, live coaching access, and comprehensive nature

Similar to others: I also notice the high price point, big promises, and heavy content load

Unique advantages: The brain training component, AI focus, and John’s proven track record helps make this program a winner.

Most business programs are either pure tactics (boring and quickly outdated) or pure mindset (impractical). John’s approach of combining both with actual neuroscience is genuinely rare.

Who Should (and Shouldn’t) Buy Winning the Game of Business

Buy Winning the Game of Business if:

• You’re a serious-minded entrepreneur who will remain committed and dedicated to this process, even when challenges arise.
• You’re already making some money in business but feel stuck.
• You’re fascinated by the psychology and neuroscience of success
• You have 10-15 hours per week to dedicate to learning and implementation
• You’re not looking for a quick fix
• You’re open to both practical strategy AND mindset work

Skip it if:

• You’re skeptical about neuroscience/brain training approaches
• You want simple tactics without the deeper psychology
• You’re not willing to do daily brain training exercises
• You're averse to risk but why go into business then in the first place.

Social Proof: Real Stories from “Winning the Game of Business” Students

John Assaraf’s “Winning the Game of Business” helps people grow their companies faster and with less stress. The program stands out because it mixes brain science, step-by-step business systems, and live coaching from John.

Many people have joined to learn how to boost sales and attract more clients. But while enrollment is high, the operative question becomes what type of results can you expect?

One person made over $100,000 from just three emails after using the course’s sales and marketing tips. Another business owner grew from $5,000 a month to $1 million a month in less than a year. Some companies even jumped from $2 million to $10 million in revenue.

Here are other inspiring testimonials:

“I’m Now Generating $1M a Month!”
“I went from struggling to make $5K a month... to now generating $1 MILLION DOLLARS A MONTH in my business! The number one change was getting my mindset right and programming my brain for success with John.”
— Mark Lack

“I Get 5X More Ideal Clients a Month!”
“Our lead conversion on the phone went from 19% to 72%! I get 5X more ideal clients a month, which means: £100,000 more a month! Amazing! So this year, I can buy a nice house and I achieved ALL goals set out last June. Thanks again!”
— Dr. Ole Behrens

“Made $3 Million on One Real Estate Investment. Got a 3X Return.”
“I retired from a 30-year career as a manager to become an entrepreneur. After working with John, I was able to take my $1 Million Dollar real estate investment and we got a 3X return, taking it to $3 Million. Which will be a significant return for me. I have a more clear vision now of where I want to go.”
— Ray W.

These stories show the course works in real life. That said, your results may vary. Success depends on many factors, including your effort, business type, and market conditions.

While many find great value in the course, it is important to approach it with realistic expectations and a willingness to take action.  

Winning the Game of Business Cost

John Assaraf treats his students as VIPs, and hence the option to purchase, is called the VIP Elite option. (He used to have a Foundation option that was cheaper but the VIP level ensures that students receive all-encompassing, top-notch training that will propel them toward business success.)

The amount of information, forged from years of experience, and 6 months of direct coaching with John and his team of top experts, comes with a hefty price tag. The Winning the Game of Business training will cost $3,997, or six payments of $733.

The question arises: Is it worth it? Consider the following:

• Most MBA programs cost $100,000+ and take 2 years
• Hiring a business coach typically runs $1,000-$5,000 per month
• John’s private in-person consulting is $100,000+ per day

If you’re serious about building a six or seven-figure business, and you actually implement what you learn, the ROI potential is significant.

The 200% guarantee on the VIP Elite program is pretty bold too. If you don’t at least double your investment within 12 months, they refund everything. Of course, you’ll need to prove you implemented their strategies.

Join John Assaraf's 5 Day Live Business Breakthrough Challenge 

Before rolling up your sleeves and diving into the full program, John regularly offers a 5-Day Business Breakthrough Challenge.

This is typically priced around $47 (or $144 to get 15 hours of direct Q&A coaching among other goodies)) The event gives you a solid preview of Assaraf’s teaching style and methods.

The challenge covers:

• How to use neuroscience to trigger emotional responses in buyers
• Creating trust through specific word choices
• Writing copy that converts traffic into sales instantly
• Finding new leads and qualified buyers within 60 days
• Becoming an “adaptationist” who capitalizes on market trends

f you’re on the fence about winning the game of business, the 5-Day Business Breakthrough Challenge is a smart way to test the waters without a major commitment. 

If you’re looking to build a tribe of loyal followers and a culture that creates “sticky” customers, then read this guide—NOW.

Have you ever wondered why certain people are so much more successful than others? Why do some people always position themselves well — at the right place at the right time? And how do they find suppliers, partners, and customers so easily? 

The answer is simple: these people are using the strategies of Neuro-Marketing.

John Assaraf's book will open your eyes to how you can break through into new markets, tap into hidden markets, and create offers that are so powerful people will feel foolish not buying from you.

Neuro-Marketing is a proven brain science offering innovative strategies to create offers so powerful, prospective customers will be galvanized toward action.

And it’s actually easier than you think, and I’m not just saying that… it’s true.

Once you have the right mindset and understand the formula, building a business is easy.

But let me warn you… this isn’t like anything you have ever seen or heard before.

So, brace yourself for some new information that might be a little “outside the box” of what you may be used to.

The Bottom Line: My Honest Recommendation

After years of studying John’s methods and looking at this current winning the game of business program, here’s my take:

This is one of the most comprehensive business training programs available.

The combination of proven business strategies with neuroscience-based brain training is genuinely unique. John’s track record speaks for itself. He is not just some internet marketer who got lucky.

However, this isn’t for everyone. It requires serious commitment, both in time and mental energy. You’re not just learning business tactics; you are literally rewiring your brain for success.

If you’re ready to do the deep work and you have a business that needs scaling, this could be exactly what you need. The AI integration alone makes it more forward-thinking than most programs out there.

But if you’re looking for quick fixes or simple answers, keep looking.

FAQ

What is “Winning the Game of Business”?

Created byJohn Assaraf and his NeuoGym team, “Winning the Game of Business” is a comprehensive business growth program. It’s designed for entrepreneurs and business owners who want to master two games: the inner game which incudes mindset, beliefs, and habits, and the outer game which consists of strategy, marketing, and sales.

The program blends neuroscience, psychology, and proven business strategies to help participants accelerate their growth and profits. The techniques, tips, and tricks presented here can even help struggling business owners who have been unsuccessful with other approaches.

Who is John Assaraf?

John Assaraf is best known as an entrepreneur and bestselling author. However, his other claim to fame is that he is an expert in neuroscience, mindset, and personal growth.

This expertise enabled him to start and build a successful company called NeuroGym. The company’s mission is to help people break through mental and emotional barriers to reach their full personal and business potential.

NeuroGym creates practical tools and brain training programs, such as Winning the Game of Business. Their objective is to help people rewire their thinking , overcome self-doubt, and attain goals.

Assaraf and his NeuroGym colleagues are also the creators of the popular Brainathon and 5-Day Business Breakthrough challenge events.

They've also rolled out transformative programs including Winning the Game of Money, Winning the Game of Weight Loss, Winning the Game of Procrastination, and Winning the Game of Fear. (I have reviewed these products on the Holistic Strong site.)

What makes the program different?

This program stands out because it begins by helping you shift your mindset, clearing away mental barriers so you’re truly ready for growth.

From there, it dives into a wealth of business strategies, including the latest ways to use AI to boost your results.

You’ll also get live coaching from John Assaraf and the support of a community, plus practical tools you can put to work immediately.

Who is the course for?

Whether you’re just starting out or established, this course is for entrepreneurs and business owners who set their sights high. One lofty goal is to eventually grow your business to six or seven figures.

Folks who care about personal development and how it can propel business should feel right at home.

The program is also perfect for people looking for mentorship and community.. Support, guidance, tools, and science-backed strategies are within your reach.

What you will learn?

You’ll learn how to build a strong, unstoppable business mindset. The course promotes outside-the-box thinking, showing you how to set big goals and actually reach them.

You’ll find out how to attract your ideal clients and create offers they can’t ignore. You’ll get practical tips on using neuro-marketing and neuro-sales to boost your leads and conversions.

There’s guidance on building sales systems that run automatically to boost results.

You’ll also become a master at AI, implementing these tools to help your business grow faster. By the end, you’ll feel more confident to make savvy business decisions.

What is the cost and refund policy?

The Winning the Game of Business’ VIP Elite is $3,997, or six payments of $733. This tier includes extra coaching and special bonuses.

Worried about risk? There’s a 30-day, 100% money-back guarantee. You can try it for a month and if you’re not satisfied, you will be entitled to a full credit.

VIP Elite goes even further with a bold promise. If you follow the process and don’t at least double your investment in 12 months, they’ll refund you. That’s confidence you can count on.

How do you access the program?

The course is delivered online, with live sessions, recordings, and a private community platform. You can join from anywhere in the world.

Your Next Steps

If you’re serious about winning the game of business, here’s what I’d recommend:

1. Start with the 5-Day Business Breakthrough Challenge - It’s low-risk and gives you a real feel for John’s teaching style
2. Assess your current situation - Are you ready to commit the time and energy this requires?
3. Consider your budget - Factor in not just the program cost but additional investments you might need
4. Reread this review thoroughly - Make sure you understand exactly what you’re getting

The current program has some significant updates from previous versions, especially the AI integration and expanded coaching. If you’ve been thinking about working with John, this might be the right time.

Take Action: Your Business Breakthrough Awaits

Look, I could keep writing about winning the game of business, but at some point you need to make a decision. Are you going to keep researching and thinking about growing your business, or are you going to take action?

John’s approach works. I’ve seen it in my own application of his principles and in the success stories of thousands of his students. But it only works if you actually implement it and invest in yourself.

Ready to see what all the buzz is about? Check out the current Winning the Game of Business program here and see if it’s the right fit for your business goals.

And if you want to test the waters first, keep an eye out for John’s next 5-Day Business Breakthrough Challenge. It’s a low-risk way to experience his teaching style and see if his approach resonates with you.

Your business, and your brain, will thank you for taking action instead of just consuming more information. The question isn’t whether you can afford to invest in your business growth. The question is: can you afford not to?

To capture the spirit of John Assaraf’s program, here’s a song that encapsulates its core message of growth and success. Enjoy!